Niche Edge LLC (operating as Str8Sync) is committed to protecting your privacy. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information. By using str8sync.com or any of our services, you agree to the practices described in this policy.
01
Information We Collect
We collect information you provide directly and information collected automatically when you use our site.
| Type | What We Collect | How |
|---|---|---|
| Contact Info | Name, email address, phone number, company name | Forms, checkout, chat widget |
| Payment Info | Card details (processed by Stripe — we never store raw card data) | Checkout |
| Business Info | Business type, current marketing setup, goals | Strategy calls, forms, Lex AI conversations |
| Usage Data | Pages visited, time on site, device type, browser, IP address | Automatically via cookies and analytics |
| Communications | Emails, SMS messages, call transcripts | When you contact us or interact with Lex |
02
How We Use Your Information
We use the information we collect to:
Deliver, manage, and improve the services you've purchased or requested.
Send transactional communications including order confirmations, billing notices, and system updates.
Send marketing communications via SMS, email, or phone — only with your consent.
Qualify leads and route inquiries through our AI agent (Lex Stryde).
Comply with legal obligations and protect against fraudulent activity.
Analyze site performance and improve user experience.
03
SMS & Phone Communication
By providing your phone number on this site, you consent to receive SMS messages and phone calls from Str8Sync. These may include appointment reminders, follow-up messages, and marketing communications.
Messages may be sent via automated systems or AI voice agents.
Message frequency varies based on your activity and service tier.
To opt out of SMS: reply STOP to any text message. To opt out of calls: request removal during any call.
Message and data rates may apply. Contact your carrier for details.
We do not sell or share your phone number with third parties for their own marketing purposes.
04
Cookies & Tracking
We use cookies and similar tracking technologies to analyze site traffic and improve your experience. Cookies are small files stored on your device.
Essential cookies: Required for the site to function properly (e.g., checkout, form submission).
Analytics cookies: Help us understand how visitors interact with the site. We may use Google Analytics or similar tools.
Marketing cookies: Used to track campaign performance and retargeting. Only placed with your consent.
You can disable cookies in your browser settings. Some features may not function properly if cookies are disabled.
05
How We Share Your Information
We do not sell your personal information. We may share your data with trusted third parties only as necessary to deliver our services:
GoHighLevel: Our CRM and automation platform. Your contact data and communications are stored and managed here.
Stripe: Payment processing. Card data is handled directly by Stripe and never stored by Str8Sync.
ElevenLabs: Powers the AI voice agent. Voice call data may be processed through their platform.
Anthropic: Provides the AI language model technology powering certain Lex AI agent and assistant features. Conversation data may be processed through their platform subject to Anthropic's privacy policy.
Legal compliance: We may disclose information if required by law, court order, or to protect our legal rights.
06
Data Retention
We retain your personal information for as long as necessary to provide services, comply with legal obligations, and resolve disputes. Contact information and communication records are typically retained for a minimum of 3 years. Payment records — including one-time setup fees, monthly subscription records, and annual billing records — are retained as required by applicable tax and financial regulations. Str8Sync account credit records, including credit balances, issuance dates, and expiration dates, are retained for the duration of the credit period plus one year. You may request deletion of your data at any time by contacting us at [email protected].
07
Your Rights
Depending on your location, you may have the following rights regarding your personal data:
To exercise any of these rights, contact us at [email protected].
Access: Request a copy of the personal information we hold about you.
Correction: Request that we correct inaccurate or incomplete information.
Deletion: Request that we delete your personal information, subject to legal retention requirements.
Opt-out: Opt out of marketing communications at any time via STOP (SMS), unsubscribe links (email), or by emailing us directly.
California residents (CCPA): You have the right to know, delete, and opt out of the sale of personal information. We do not sell personal information.
08
Data Security
We implement industry-standard technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of your data. In the event of a data breach, we will notify affected users as required by applicable law.
09
Children's Privacy
This site is intended for use by business owners and adults only. We do not knowingly collect personal information from anyone under the age of 18. If we become aware that a minor has provided us with personal information, we will take steps to delete that information promptly.
10
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Continued use of this site after changes are posted constitutes your acceptance of the revised policy. We encourage you to review this policy periodically.
11
Governing Law
This Privacy Policy is governed by the laws of the State of Illinois. Any disputes related to this policy shall be resolved in the courts of Cook County, Illinois.
Privacy Questions? Reach Out Directly.
1 E Erie St., Suite 525-3645, Chicago, IL 60611